How does search engine marketing work?

I've always wondered--how does search engine marketing work? You know, those companies like idealpositions<dot>com that are able to get your site to the #1 spot within top search engines like Google.

Any insight is appreciated.



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Seo Marketing|Web Design Lake Mary

Internet searcher Marketing (SEM) is centered around enhancing sites' perceivability in web search tool results. This is done either through Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC).

SEO is centered around enhancing your destinations rankings and perceivability in web search tools through concentrating on adding to the webpage and its substance, though PPC is more centered around advancing your website through paid promoting, generally in view of focusing on essential words utilized via searchers.

Thanks

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